Brief
For this brief you will carry out research on behalf of the design consultancy Household – Customer Experience Design. You will explore the holistic shopping journey, through the lens of: ‘The New Indulgence’ As to-do lists stack up and stress levels rise, indulging in rituals and rewards becomes increasingly justifiable. How can we help customers escape their everyday routines?
Response
This report aims to identify the problems customers face in both justifying and carrying out rituals of indulgence through primary research, whilst employing secondary research to seek out examples of brands that are ahead of the curve, providing an inspirational act to follow. By identifying current trends and innovations this report will offer an insight into the current market and offer up recommendations that could yield success in the future of providing holistic solutions to helping customers escape their everyday routines.
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To view the full document in greater detail, visit issuu.com/amyelliott3
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Marker comments:
"Thorough ability to research and compile relevant information, to present rigorous argument accurately supported by evidence derived from a wide range of sources."
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