HELLO.

Brief

Create an integrated PR campaign proposing a new artistic collaboration for O-PR client Dr Martens, to promote the ‘More Than Just a Boot’ campaign to increase sales of shoes other than the classic 1460 boot. 

 

Response

Dr Martens teams up with the street artist responsible for the David Bowie mural in Brixton, Jimmy C, to create an exclusive line of shoes in tribute to Bowie. The collection will compromise of 2 unisex (spring line) shoes, adorned with illustrations designed by Jimmy C, which will pay tribute to and represent the iconography of the late David Bowie. This campaign focuses on the London territory, with the Carnaby Street store at its epicentre. 

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To view the full document in greater detail, visit issuu.com/amyelliott3

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Marker comments:

"The concept itself is strong and likely, and shows a strong connection with art - in answer to the brief, while building on music links. Well done."

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