Brief

Create a 90 second fashion film promoting a new artistic collaboration for Dr Martens, to integrate seamlessly with the E-PR strategy, see here. 

 

Response

90 second film promoting my campaign #DrMartensXDavidBowie, exploring the mural painted by artist Jimmy C in Bowie’s beloved hometown of Brixton, and Carnaby Street which houses the store this campaign focusses on.

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View the full film here.

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Marker comments:

"Imaginative and innovative approach to the brief that steps outside the ideals of the typical Dr Martens customer. Very good use of aural and visual signifiers that help to enhance your concept."

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