Black Elephant Lace Co. were awarded the ‘Best Business Proposition’ of Graduate Enterprise 2016/2017 by Northumbria University
ROLE & RESPONSIBILITIES
Social Media & Marketing
​
> Founding member
> Active role in launching a start-up business
> Content creation and promotional copy for social media, website
> Writing press releases
> Shooting e-commerce & promotional images and videos
(For example: opposite & below​)
​
ABOUT
Established in 2016, Black Elephant Lace Co. was created by sneakerheads* in the North East to help you breathe new life into your kicks. As sneakerheads ourselves, we are constantly looking for ways to better our trainers, and Black Elephant laces are here to do that. We currently offer a choice of 10 colour ways, each woven with ‘3M’ reflective fabric.
*Sneakerhead = an individual who collects trainers, which are a vital component of their individual style
​
​
MISSION STATEMENT
Our mission is to supply accessories to allow affordable personalisation of footwear for fashion-conscious customers.
​
USP
Rope laces are unique in that they only come with specific trainer styles. We are offering consumers the chance to buy their own in any of our 10 colours. Their unique selling point in comparison to standard flat laces is that they are woven with 3M reflective fabric, something sneakerheads are looking for. We're part of an underground trend that is gaining popularity from the niche to the mainstream.
An additional unique selling point is our packaging. The reusable plastic bottle with metal-look lid is a premium alternative to the plastic bags and paper boxes of our competitors packaging. The finished product is far more ‘Instagrammable’ and gives our brand a polished, more professional feel.
